In recent years, we have seen how music consumption has been redirected to streaming music services, streaming music services that offer us a greater versatility when listening to our artists favorites or just any song that comes to mind.
Apple was slow to recognize that the market had changed And it wasn't until 2015, when after buying Beats Music, he launched his own streaming music service. The Cupertino-based company continues to improve both the features and the service it offers by acquiring companies, as was the case with Shazam. But it is not the only one, since the Asaii company has also become part of the Californian giant.
Asaii is a San Francisco-based company that handles analyze music trends to find great artists. Until now, Asaii offered its services to the major record companies to find the next figures in the music scene thanks to its machine learning algorithms through the different streaming music services, YouTube and the social networks Facebook and Twitter.
This company offers two types of products:
- API for music services they use to perform musical recommendations to users.
- Administration panel for representatives that allows search and manage talent in all the platforms of the market where they can be found.
Asaii was founded in August 2016 by Austin Chen, Sony Theakanath and Chris Zang, engineers who had previously worked at Facebook, Yelp, Uber and Apple among others. Starting this month, the three founders will continue to carry out their work inside the Apple Music team, as we can see in the details of their profiles on the LinkedIn network.