Apple introduced a practically complete redesign of its App Store with the launch of iOS 11, giving greater relevance to the recommendations it makes us daily about applications of all kinds. And it seems that this renovation has had the desired effectSince according to a study published by Sensor Tower, if your application is one of those chosen by Apple, success is guaranteed.
According to the figures that the study reflects, an application You can increase your downloads by up to 800% if Apple selects them for its "App of the day" or "Game of the day" section. The problem is that if you are an independent developer, it is quite difficult for this to happen.
The study was carried out since September 2017, the date on which iOS 11 debuted, and the figures estimate that on average the applications that appeared selected by Apple increased downloads the week after their selection by 800% if we compared them with the downloads of the previous week. Those applications that were selected for other sections of the App Store did not achieve such a spectacular increase in downloads, but they did exceed 200%, which is not bad at all. The new redesign of the App Store with a tab dedicated to games and sections with daily recommendations has had the desired effect, at least in this regard.
However, not all developers achieve this relevance from Apple, since the vast majority of selected applications belonged to large ones developed with applications that exceeded one million downloads in the App Store. Lesser-known independent developers have not been so lucky, something that certainly does not correspond to the philosophy of Apple that has always presumed to take care of its small developers. Perhaps this data will help to change this trend because it does not make much sense to highlight precisely an application that has already achieved millions of downloads.