Exactly two years ago, it was announced Apple's purchase of Topsy for just over $ 200 million. Topsy is dedicated to creating Twitter-related software solutions to create detailed analysis of your searches. But apparently, the Cupertino people have already gotten all the profit they wanted from this company and have finally drawn down the blind for good on Topsy.
The last tweet published by the company «We've searched our last week» already It implied that something was about to happen with the company. If we now visit the Topsy website, instead of finding the image in the header of this post, it is automatically redirected to an Apple support article in which we are informed how to search the iPhone, iPad and iPod Touch.
Since last November 20, the number of tweets published by the firm decreased considerably and widely spaced in time, until yesterday they published the last tweak that we have commented above. Apparently Apple has already gained specific knowledge of the technology used by Topsy to perform searches that you have managed to integrate into the latest version of iOS. A clear example of the integrated with iOS 9, is the Proactive search, which looks for information within third-party applications, in addition to the calendar, contacts and Passbook.
The first rumors surrounding the Topsy purchase seemed to indicate that the purchase it could be geared towards social searches to find out the likes of iTunes Radio users to be able to target advertising in a much more effective way. But with the disappearance of iTunes Radio, Topsy technology in addition to having been used with iOS 9 is also being used in Apple Music to offer music according to the tastes of users.