The year that has just begun is a watershed year for Apple, one of enormous importance and of great symbolic significance. 2017 marks the tenth anniversary of the launch of the original iPhone, perhaps the last product with which Steve Jobs caused a real revolution before his death. Since the original iPhone, communications are no longer what they were and no matter where we look, all current smartphones, of any firm, are irretrievably reminiscent of that original iPhone.
On the other hand, 2016 was the first year in 13 years that Apple saw a decline in sales, revenue and profits. The main reason, but not the only reason, is that iPhone sales have "relaxed" (ten million units sold less in the first quarter of last year alone). Too expensive? Lack of innovation? A competition between firms that has reached unimaginable heights? In any case, Apple has this double symbolic and economic responsibility, Tim Cook knows it, and although it celebrates the tenth anniversary of the original iPhone, at the same time it launches a warning to nevers that, we hope, will be fulfilled: "The best is yet to come".
iPhone: a decade of transformation
Apple has issued a press release entitled "iPhone at ten: the revolution continues." In this text, the company recalls that already Ten long but fast years have passed since that January 9, 2007, when Steve Jobs unveiled the original iPhone, and at the same time reflect on how far the iPhone has come in all this time.
For those who do not know the story, that January 9, 2007, the late Steve Jobs took the stage of Macworld and said to an expectant audience: «From time to time, a revolutionary product comes along that changes everything». He was referring to the iPhone, but at that precise moment we still did not know.
In that press release, Apple recovers that iconic expression used by Steve Jobs to announce the arrival of the iPhone: "a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device", that is, an iPod, a telephone and an internet device all in one.
From there, Apple goes on to cite that the iPhone has continued to revolutionize the industry of smartphones, and take the opportunity to show off that has sold more than XNUMX billion iPhone devices and has generated new product categories.
In addition, Apple is targeting millions of apps that have become essential to people's daily lives thanks to the iPhone and the App Store.
Apple CEO Tim Cook mentions in the press release that now more than ever, the iPhone is redefining the way consumers live, work, communicate and entertain. And of course he also pointed out that "The best is yet to come" for iPhone.
The iPhone is an essential part of our customers' lives, and today more than ever it is redefining the way we communicate, entertain, work and live. The iPhone set the standard for mobile computing in its first decade and we're just getting started. The best is yet to come.
Phil Schiller, Apple's senior vice president of worldwide marketing, notes that iPhone remains the 'gold standard' against which all other smartphones are compared.
It's amazing that from the very first iPhone to today's new iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, the iPhone has become the most essential device in our lives and we love it.
Today is the tenth anniversary of the announcement of the iPhone, but June 29 will mark ten years since its launch, so this year great news is expected, right?