Apple has confirmed that it will be part of the 2016 Super Bowl Host Committee, this is a very relevant aspect when it comes to how companies advertise during the event, which can be beneficial or detrimental depending on the type of marketing that you want to do. For example, Apple will not be able to reflect on billboards or signage throughout the stadium, as well as you will not be able to use the NFL logo. However, if Apple has made this decision, it must have been for some important reason, since it is a showcase that rarely appears the same.
All of this may have a lot to do with the latest news that Apple is negotiating with the NFL about the possibility of broadcasting the audiovisual rights to certain games. The Executive Director of the Super Bowl Organizing Committee, Keith Bruce, has commented on the importance that Apple had in the history of Super Bowl advertising and the intensity with which these ads are lived.
The video that precedes these lines was the whim of Steve Jobs, the famous Big Brother, an advertising video that Apple aired during the 1984 Super Bowl and that absolutely did not leave anyone indifferent. Qualified as one of the best advertising spots in history, we find that its showcase was this sporting event that supposedly moves masses around the world.
We do not know why Apple is not interested this year in advertising virally throughout the Super Bowl, just as it prefers not to use the official NFL logo, I suppose that there will be some advertising mechanism behind all this, a mechanism that we will only discover the day of the Super Bowl, we have to wait once more, Apple and its top secret always patents.