Despite the titanic effort that the Cupertino-based company has made these last two years, opening 40 stores in the country, the numbers that arrive from China are not what the company expected. For a while now China is no longer the economy it believed year after year by leaps and bounds and the economic joy of the last few years is slowing down. In Apple's battle against Chinese manufacturers, according to the latest figures, we can see how Vivo and Oppo have surpassed the company, according to the latest study by Strategy Analytics.
According to this study, device shipments to China they have fallen from 9,7 million in the second quarter of 2015 to 7.3 million in this second quarter. This decrease in shipments is caused by the drop in market share from 9,2% last year to 6,7% today. Chinese users have bet this last year on local manufacturers such as Vivo and Oppo, which are offering good quality terminals at an unbeatable price, increasing the level of satisfaction and brand awareness among users. In the last year, Vivo has managed to increase its market share from 7,4 to the current 11,9, while Oppo has gone from 6,9 to 13,9%.
The arrival on the market of Vivo and Oppo it has also seriously harmed Xiaomi, which has gone from 18,6% market share to 11,7%. The lack of innovation and the increasingly high prices of its terminals are taking its toll on the company while Huawei continues to lead the market, obtaining 2 points more than last year.
According to the accounts that Apple filed the other day, Cupertino-based company's revenue is down 33% in this last quarter compared to the same period last year. Apple is aware that China is ceasing to be an important source of sales and currently its main bet is India, where it has already obtained authorization from the government to begin its expansion in the country.
the numbers haha