We are waiting to see if Apple decides to launch into the world of streaming video, and we just have to look at Apple Music that already offers some other streaming content, and on its Apple TV, one of the best platforms to consume content on our televisions.
And it is that this Apple TV offers us to see various streaming video services, and now we get the news that Apple would be thinking of offering us to pay through our Apple TV and the TV app for these streaming video services. After the jump we give you all the details of this new Apple strategy related to the world of streaming video.
It was just leaked by the guys from The Information, Apple would be thinking of including the possibility that we pay the subscription of streaming video services through the TV app (available in the United States, Australia, Brazil, Canada, France, Germany, Mexico, Norway, Sweden, and the United Kingdom), so we could schedule payments to HBO or Netflix (although it remains to be seen if they are interested) directly while you are browsing the streaming content offered by these services. Apple would have already communicated this to the streaming video services compatible with Apple TV so that they can decide whether or not to join with a date set: mid April. Now we have to see if this is the date that Apple is considering to launch its own streaming video service.
You have to see this as a Apple's Strategy for Revenue from Existing Video Streaming ServicesIn the end, they want to make money on all fronts and although they have in mind to launch an Apple's own video streaming service, it is also convenient for users of other streaming services to go through Apple's checkout. Keep in mind that they are many users who have contracted services such as HBO or Netflix and should not be despised, directly offering the possibilities of paying for these services directly through the TV app will make it easier for many to want to have everything centralized through their Apple TV. We will see how this evolves over the next few months ...