The world of YouTube and everything related to it is growing greatly in recent times, coming to be considered as "stars" some of the most popular content creators on the platform. It is precisely this impact that may have led Apple to request the services of some of these YouTubers.
It is not something that should surprise us, since they are people used to having a camera in their hand constantly from a point of view very different from the professional one, something that could be very useful for the company for your mailers. Specifically, it is being considered that perhaps their participation has been required for a new and renewed campaign "Photographed with an iPhone 6" in view of the launch of the new iPhones 6s and 6s Plus next September.
Apple has always had a great vocation for photography, making us see that taking photos through the iPhone is more than simply capturing something we are seeing. That experience is what he wants to reinforce in each new device, so they are expected important improvements in the camera section for the new iPhone models that will be presented in less than a month (on September 9, presumably).
It seems that VidCon, the annual conference for people dedicated to the world of YouTube and Social Media has been a good mine for Apple when it comes to dealing with these people. We will have to closely monitor the company's upcoming advertising campaigns to see what these YouTubers are capable of doing compared to the advertising done previously.
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