The rumors of the last weeks suggest that there is a good chance that Apple will launch a new device tracker. That is, a device that we would anchor to something that we want to track and be able to visualize where it is at all times from another device. Tile is an American company that has many products practically the same as those that rumors suggest that Apple is going to launch. The infrastructure of the big apple is far superior to Tile and the price, features and specifications of the product could jeopardize Tile's sales and existence.
Will Tile sales decline after the introduction of Apple's tracker?
The key to Apple's new tracker would be based on the huge infrastructure that has with more than one billion devices spread around the world. Thanks to technology crowdsourcing All devices, even if they do not have an Internet connection, can connect to other Apple devices to emit a signal and locate it. Therefore, a Mac lost in an airport terminal could be found being on the other side of the world since it would not use a single connection via the sending device's Bluetooth.
It is likely that the Big Apple device has many more advantages than those available to Tile and that would mean a migration of users from one company to another. In addition, the integration of the device with the new application Find My iOS 13 would bring the entire ecosystem of macOS, iOS, and watchOS even closer together.
The fear, therefore, of Tile is that users forget your products and your technology and are overshadowed by the giant Apple. In addition, Tile is sending a series of messages to different figures of relevance in the world of technology to remind them not to forget about them on Tuesday as they smell the presentation of that Apple tracking device.