Apple has given a step forward in your communication strategy with the user. Recently, in early 2016, the Cupertino-based company opened a Twitter account to support customers, answering customer inquiries and occasionally tweeting suggestions about iOS. It has now expanded to a channel dedicated to helping and explaining things to users with Apple Support YouTube.
This YouTube channel has videos that are tutorials with great technical quality They explain all kinds of iOS features, from how to change your wallpaper to clearing your call history.
Each video on the YouTube channel shows a person's hand showing each step of the process explained, along with bullet points on the screen to reinforce instructions. The videos are fully narrated with additional explanations and its duration varies between one and two minutes, with full English subtitles available for those who need it.
The channel just launched with an initial selection of ten videos covering basics like printing and updating iOS for more specific features like iMessage chat group muting and contact card linking. It's unclear how often Apple will update the channel with new videos, but being an official channel to help the user, the normal thing is that they are posting new videos every little time and increasing the variety of its content.
The company had previously published other explanatory announcements about how to do different things on your main Apple business channel, such as the "How to Shoot on an iPhone" camera series or the iPad + iOS 11 videos. Now, you have a dedicated YouTube channel for this kind of help and support content in the future. .
