A few weeks ago the controversial Kanye West got up inspired and began to publish a series of tweets asking Apple to stop fooling around and buy the streaming music platform Tidal at once. Months before, some rumors were published about the possible interest on the part of Apple to acquire this service, rumors that have come and gone since the beginning of the year, but that have not finally come true. But it seems that the Cupertino-based company wants to settle the issue and in an interview that Jimmy Lovine has given to the BuzzFeed News medium, he has confirmed that have no intention of buying Tidal.
In the interview, Apple Music leader Jimmy Lovie explains that Apple is perfectly aware of how it is operating independently, following its established roadmap when they launched the music service. He further states that nor are interested in acquiring a streaming music service in order to increase the number of subscribers, which is currently at 17 million, as announced by Tim Cook on September 7 at the conference in which Apple presented the new iPhone 7, Apple Watch Series 2 and AirPods.
The motivation that Apple might have in the past to take over Tidal is the close relationship of this service with the artists which would allow the opportunity to win exclusive content. Keep in mind that within Tidal we not only find Jay-Z but there is also Alicia Keys, Madonna, Chris Martin, Calvin Harris, J. Cole ...
Its main rival today, Spotify, announced yesterday that it has already reached 40 million paying subscribers, impressive figures that show us how the Swedish service has grown more than double that of Apple Music in the last six months, in which Apple Music has achieved 4 million new subscribers for the 10 of Spotify.