Spotify continues to reign in terms of premium users within its service. However, the growth that Apple Music is having is much greater than that of Spotify. The two services have to try to keep users active and with subscription to their respective platforms and, if they leave, get them to return through digital marketing and venting techniques. Apple is sending emails to ex-clients of your music service offering a free month in order to "reengage" them on their streaming music platform.
Apple Music Strikes Back: "Did You Miss Us?"
Have you missed us? Here's a free month. 50 million songs. No Ads. Get one month free.
Last June Apple Music fulfilled 4 years of life. Since then millions of users have tried the service and many others decided to purchase a subscription to gain full access to the platform. However, months later many users left the service perhaps to go to Spotify or for other reasons. That is why Apple is sending emails to ex-customers who had purchased a subscription to the platform. The purpose of this email is offer a free month to those customers who left Apple Music.
The email is reaching some users and will likely reach more users in the coming weeks. With the excuse of "testing the news of Apple Music", we can access a free month by pressing the button enabled to start the free month from the mail sent by Apple. It is important to remember that once the free month is over, the entire month will be charged automatically, so it is important to cancel the subscription at the end of the month.