Apple's failure will have to wait

Despite the efforts of many analysts and supposed experts in the field, Apple's failure will have to wait at least another quarter. Months of rumors about the failure of the iPhone X and its poor sales that would have caused Apple to slow down the production of components. Even Samsung talked about the poor sales of the iPhone screen that it makes itselfBut the data is not deceiving and Apple has just presented the best second quarter in its history.

The company has published results that leave room for little doubt: excellent iPhone sales, good iPad sales, steady Mac sales and dramatic improvement in the "Services" and "Other" category where the sales of Apple Watch, AirPods and HomePod are included. We give you all the details below.

The iPhone continues unstoppable. Despite the fact that it seemed that the most successful smartphone in history could have peaked a few quarters ago, Apple's strategy of diversifying its product by offering many more purchase options seems like a success. 52,2 million iPhone units sold, a figure that manages to be the second best "second quarter" in Apple's history, only surpassed by the second quarter of 2015, when Apple launched the iPhone 6 Plus and also entered China. In the words of Tim Cook, the iPhone X has been Apple's best-selling smartphone for every week this quarter, lagging behind the rest of the models. Where do analysts get these reports from then? Once again their predictions are in the wrong place, but they will continue to generate news.

Mac sales are practically stable with a slight drop if we compare them with the same quarter of last year, but if we look at the trend of recent quarters it is clear that the computer market is not going through its best moment, and although Apple manages to remain stable, shows why the company is more focused on its mobile platforms than on Mac. The iPad continues with its slight recovery that began last quarter and although it is far from its best moment, the strategy of creating cheaper models seems to be working. These results do not yet include the sales of the new iPad 2018, we will have to wait to see the impact it has in the next quarter.

To the good figures of the iPhone is added the growth of two of the most important categories in recent years: Services and Others. Services includes the income obtained by iCloud, Apple Music, iTunes and the App Store, among others, and reaches more than 9.000 million dollars of business, a record that exceeds 2.000 million in the same quarter of last year. In the Others category we include sales of the Apple Watch, AirPods and even the HomePod, and this quarter has touched 4.000 billion dollars in revenue, when during the same quarter of the previous year it did not reach 3.000 billion.

The figures clear all doubts about iPhone sales and about the future of the company, which continues to break records when we talk about economic data. Even so we will continue talking about the supposed crisis of Apple, how badly the iPhone sells and the failure of its new products, such as the HomePod. This is life.