When we talk about privacy, we usually talk about the business model of companies like Facebook or Google. These companies create a profile based on our preferences to offer us personalized advertising. Apple Lossless Audio CODEC (ALAC), He has never done anything similar, but he does have a advertising platform own that receives the name of hell. When advertising appears in iOS applications, for example, Apple asks for 30% of the profits it generates, the same percentage that it asks for in many other services. But this week he has already given up and no longer wants to hear about making money from advertising.
According to BuzzFeed's John Paczkowski, who cites sources familiar with the matter, Apple is planning to switch to a more automated platform in which publishers take on the heavy lifting. According to Paczkowski, someone at Apple said that “It's not something we're good at, which is why Apple is leaving the creation, sale, and management of iAd advertising to the people who do it best: publishers.«. Those in Cupertino will update their iAd tool and software to allow publishers to sell on it directly.
Apple will progressively move away from its iAd sales and update the platform so that publishers can sell directly on it. Publishers will keep 100% of what they generate. It's unclear what this means for the Rubicon Project, MediaMatch, and other tech ad companies that have been monitoring scheduling, automation, or demand to buy ads on the platform, but that doesn't look good. If everything can be done directly through the updated iAd platform, chances are most of it can be done. […] The movement will take place very soon, perhaps during this very week.
Steve Jobs was the one who was in charge of presenting iAd in the Keynote in which iOS 4 was also presented. At first it seemed that he had a great future, but "shoemaker, to your shoes." And is that Apple can never compete with Google and Facebook in the field of advertising. Retreat on time is a victory.
The advertising that appears in an app is a percentage for Apple and another for the creator of the app, right? If Apple does not keep that percentage, does it mean that the creator of that app will take everything and therefore could lower the prices of its apps or does it mean that that percentage that Apple took would be taken by another company? Forgive ignorance.
Paid Apps do not usually have advertising, precisely for that, so as not to have a cumbersome advertising strip taking away space from the screen.
This is usually for free applications, as you have been told. We will not notice anything. Developers will earn more money.
A greeting.
"When we talk about privacy" perhaps, advertising?
Hello, doubt. No, it is privacy. Almost always when we talk about privacy, we talk about Facebook or Google because they know everything about us in order to offer us personalized advertising. It is that "they know everything" that does not respect our privacy.
A greeting.