The Christmas campaign is one of the most important in terms of sales for the Cupertino company. Just like some of you have been given an iPhone this Christmas, of course not me, but the first predictions suggest that the Cupertino company has been able to place around 40 million units of the iPhone 13 in all its variants during these holidays. Apple stands out more and more than its competitors in terms of sales of high-end telephony, a sector where Samsung and Huawei have less and less presence because of the competitors in the mid-range.
Daniel Ives, the analyst at webdush it is clear to him. According to their sources in the supply chain, in recent weeks the demand for components has increased significantly and have had to supply Apple with around 12 million units during the month of December alone, which will undoubtedly increase the profits in the Cupertino company. This is in stark contrast to the supply problems that occurred prior to the launch of the terminals. However, this is not to say that iPhone 12 series models have run out of steam, especially given the aggressive Black Friday deals.
There are around 975 million iPhone users in the world, of which 230 million have not changed devices in the last three years. This can be a strong impulse for them to decide to change their terminal. Similarly, added services like Apple Music, Fitness + or Apple TV + make users reconsider the offerings of third-party providers. The numerous offers of these services with the acquisition of new products have boosted sales during a Christmas that has continued to be marked by the COVID-19 pandemic.