Apple has succeeded, the iPad grows in popularity again

The iPad is that niche product that many have been trying to bury for years, however, it continues to remain the leading product in its market. And it is that from the renewed range of iPad, where the Cupertino company has focused on differentiating the Pro from the normal ones, thus allowing the user to choose between a cheap version with capabilities that continue to be above the competition, of a Pro where limits do not exist.

This is how Apple managed to re-catapult the popularity of a product that was according to many in the last, stopping its sales decline and improving the vision that users have of the product.

It is true that the public was lost since from the iPad Air 2 the company insisted on launching the "Pro" range, an iPad with a lot of power but excessively expensive if we consider that it runs a mobile operating system. That is why very recently they decided to launch just an iPad, the cheapest of the available range that has become indisputably the best-selling of all ... why? Obviously, users want the iPad generally to consume all kinds of content, to be at home and enjoy. It is true that for this the iPad Air 2 continues to defend itself as the best currently, however, it is difficult to get hold of a device that arrived in 2014.

The mini range was another that had been lost among excessive complications, if it is true that it is a product that many users demand, but four generations of it and not precisely at cheaper prices made many avoid its acquisition. This is how Apple has managed to sell 10,7 million iPad units in this last financial quarter, far from the 18,6 million units in 2014, but the closest thing we are going to find in a market that is quite restricted.