Apple has decided bet big for its streaming video platform. Every day we have news about new series, projects and contracts that reflect the interest that Cupertino has in making Apple TV + a good option when it comes to hiring video online.
And you are investing a lot of millions of dollars in it. This hiring top-notch directors, screenwriters, and actors to work on many projects that the company has underway. Today we learned that he has hired a senior Amazon Video executive to lead the sports section of Apple TV +.
Apple just hired james de lorenzo to take over the sports section on Apple TV +. He was currently leading the sports department at Amazon Video since 2016. He had also been Senior Vice President of Audible Inc., an Amazon group company dedicated to audiobooks.
There were already previous rumors that indicated that one of the projects they had on the table in Cupertino was to start broadcast sporting events on Apple TV +. Well, this new signing of DeLorenzo further strengthens that idea.
Another rumor indicates that Apple is negotiating with the PAC-12. It is the Conference of the NCAA First Division, (the US University Basket League) and Apple wants to buy the audiovisual rights from 2024.
Seeing the economic power that the company is showing in its new projects for Apple TV +If you are determined to boost the sports broadcasting industry, you can start strong.
James DeLorenzo has not left Amazon Video to deliver coffees in Cupertino, that is clear. Nothing has been released regarding his role on Apple TV +. But given his career in the world of sports broadcasting, and Apple's financial availability, we can expect anything.
