Apple has taken an important turn in the development of Siri, and it has done it in the simplest way, although not the cheapest. The company has taken the straightest path and has hired John Giannandrea, who until now was Google's top head of artificial intelligence and search.
As Tim Cook has confirmed to his employees, Giannandrea arrives to be responsible for everything related to artificial intelligence and "machine learning" of the company, its great bet since the launch of the iPhone X and one of the fields in which the company must evolve the most.
Apple continues to receive criticism for the delay that Siri has with respect to its competitors. Whatever the reason, even if it is because of the care that the company pays for the privacy of its users' data, the reality is that Siri and the products that make use of it are far behind what other companies offer like Google and Amazon. The best example is the recently released HomePod, an excellent speaker in terms of sound quality, but which still leaves much to be desired in terms of its intelligence..
Giannandrea faces the enormous challenge of get Siri and all of Apple's plans for artificial intelligence to take shape in the coming years. Its incorporation, after what it has achieved in Google, is great news for Apple users who have high hopes for artificial intelligence, Siri and HomeKit, as well as other surely related projects such as Augmented Reality and plans that Apple has in automotive. Hopefully the news will not be long to wait and we can already enjoy them from iOS 12 before the end of the year.