'1984' is for many the best commercial in history. Steve Jobs hired the agency and Ridley Scott to produce an advertisement whose objective was to advance the arrival of the Apple Macintosh to society. At that time, it had been a short time since 'Blade Runner' had been officially launched and Jobs was looking for the futuristic essence that for him broke with the idealism that Owell described in his book '1984'. 36 years later, Ridley Scott returns to Apple, but this time not to develop ads but to increase Apple TV + catalog through new programs and series that will be distributed around the world.
Ridley Scott's return to Apple
The British filmmaker Ridley Scott He has already worked for Apple on one of its first television commercials that cost almost a million euros. In his filmographic work we can find great and well-known films such as Blade Runner, Gladiator or The Martian. His work, marked above all by futurism, planets, strong female characters and fiction, has a long history with a large number of awards, including a BAFTA or three Oscar nominations for best director.
The production label that the Scott brothers have has their name Scott Free Productions. Apple has reached an agreement with this audiovisual content producer to generate quality content for Apple TV +. The company stands out for its film production and for the creation of mini series and television series that have been reproduced around the world. This type of content may be what Apple is looking for to try to fatten its catalog little by little, achieving the quality it wants through commercial agreements with the most important production labels in the world.
Some Scott Free Productions series are already available on platforms such as Disney + or HBO Max. However, Apple wants Ridley Scott works on new TV projects they would prioritize Apple TV +. Finally, the big apple had the power to offer content on its platform or distribute it through other networks or streaming services.