Despite the spectacular growth Apple has experienced in recent years, Amazon has dominated the ranking of the most valuable companies around the world, a position the Cupertino guys just snatched from him, according to Brand Finance. The last time Apple topped that ranking was 5 years ago.
Brand Finance is a consultancy by brand valuation around the world. It builds this ranking based on a number of factors such as brand impact, brand strength, and other more complex questions such as how much the brand would charge for copyright if it released its name.
According to the CEO of Brand Finance Americas Laurence Newell
The Steve Jobs legacy continues to flow through Apple, with innovation built into the brand's DNA. As Apple reclaims the title of the world's most valuable brand from Amazon, five years since it last held the top spot, we are witnessing it thinking differently again. From Mac to iPod, iPhone, iPad, Apple Watch and subscription services, to infinity and beyond.
The list of most valuable companies is headed by Apple and followed by Amazon. In third place we find Google, who has dropped one position, followed by Microsoft which remains in fourth position and Samsung, who also holds the fifth position as the most valuable brand worldwide.
Si we compare brand equity with market capitalization, Apple reaches 2.4 trillion dollars, Microsoft 1.8 trillion, Amazon 1,6 trillion dollars and Google 1,26 trillion dollars.
It should be remembered that according to this company Apple is the most valuable, and it is likely that in the coming weeks they will be published new studies confirming the same data or that they place Amazon as the most valuable company in the market, since throughout 2020, it has been the company that has grown the most for reasons that we all know.
