Apple News is the platform with which Apple wants to become a news platform where any medium can offer all its content and incidentally include advertising that is shared between Apple and the advertiser. But this platform seems that it is still far from being able to expand to other countries despite the years it has been in operation.
The guys from Cupertino want to promote the use of this platform, offering a series of exclusive content from certain media, before they launch it through their usual distribution channels. The first that has closed a deal has been Buzzfeed and the first three episodes of Future History.
Under the agreement, Apple will give a percentage of the advertising revenue included in the videos in addition to a payment for offering exclusively a week before they hang it on their different media like Facebook, YouTube or Twitter. With the release of iOS 11.3, the News application enhances the news / stories that contain videos, where ads of the type that Google shows us on YouTube are displayed, ads located at the bottom of the content and that do not affect its reproduction in no time.
What in the beginning was featured as an alternative to FlipboardOver the years, it seems that the guys from Cupertino have already found the way to go, and it is none other than to include advertising in the news that is shown through the application. Advertising revenue is shared between publishers and Apple. It seems that Apple wants to try again in this field, after having closed the iAd platform, a platform that wanted to become an alternative, so to speak, of Google but that never had the desired impact.
The information should not be exclusive to any specific platform, it is a shame they want to do something like that.