Earlier this month the Financial Times published an article claiming that Apple had had discussions with the US radio company iHearMedia about the possibility of Tim Cook's company taking over a stake in the companyA distressed company that declared bankruptcy earlier this year.
Despite its financial problems, iHearMedia is the largest radio group in the country with more than 850 stations at its disposal, both in FM and AM. As this newspaper reports again, despite not having reached any agreement, negotiations between the two companies are on the right track.
Apple might be considering different options that help you take advantage of the iHearMedia experience in conventional radio in order to promote Apple Music and Beats 1 among millions of potential customers. An iHearMedia executive, who has not wanted to reveal his name, says that millions of radio listeners will inevitably be forced to migrate to the Internet in the near future and Apple would undoubtedly like the destination of all those users to be Apple Music , to be able to get even closer to the Spotify user figures.
According to this latest article, it states that the number of users that today are using Apple Music, both under subscription and through the free 3-month service offered by the company, has increased from 50 million in May to 56 million today.
To date, Apple Music has surpassed Spotify in terms of users in the United States, but outside the United States, it hardly has a presence in the whole world. Despite this, Spotify continues to grow at a faster rate around the world, adding 12 million users in recent months to reach a total of 87 million subscribers.