When Steve Jobs returned to Apple in 1997, the first thing he did was create a famous catchphrase that we all know. Is about Think different, two words that were a response to IBM's "Think" movement, which translates into Spanish as "thinks" and "thinks differently." It has been many years since Apple last used its famous catchphrase, when it did it for the launch of the iMac G4 in 2002, but Apple does not want this idea of Steve Jobs to end up being forgotten and will update it for the first time. since 2009 with a new patent at the European Patent and Trademark Office.
Apple has expanded the new «international classes»From the one to eight mark. Now you can relate Think different with Apple Watch, with Apple Pay, with Apple Pencil, with iPad, with Siri and, with games, with business management, with subscription services (such as Apple Music), telecommunications, broadcast content, music and educational services . Come on, practically in all markets where it operates.
Think different still among Apple's plans
This could mean that Apple intends to launch new ads with the famous slogan, but it seems unlikely. It's easier to think that want to continue protecting the slogan most famous of the brand and, at most, let's see some images or posters in which it accompanies the new devices, but it is also something difficult to imagine today.
When the slogan was used Think different For the first time, Apple was in a very different position, where the Cupertino company did little more than computers and its position in that market was almost residual worldwide. In 2016, Apple computers are the only ones that continue to increase their sales year after year and, furthermore, that is not their main market, being mobile devices at the moment.
How do you see it? Would you like Apple to bring back the slogan Think different for advertising today?