Apple returns to the assault with its marketing weapons, weapons that they handle perfectly to promote their devices. And it is that in such a competitive technological ecosystem it is crucial to know how to sell your products to try to differentiate yourself from your competition. Proof of this is the campaign 'Shot on iPhone', probably the most interesting advertising campaign of the Cupertino guys, a campaign that shows us videos and photographs captured with Apple iPhones.
And they have done it again, and this time framing it within Japan, one of the markets in which the Cupertino ranks are most interested. After the jump we introduce you to Lady Misaki, the popular decotora Japanese (popular luminous truck) with which Apple wants to continue promoting the cPhotographic qualities of the new iPhone XS and XR.
As you have seen in the Lady Misaki spot (created by the friendly Kazuya Sekino), Apple wants to promote once agains everything we can do with the cameras of the new iPhone XS. And how to show the best of the photographic capabilities of these devices? in low light conditions. And it is that although decotoras, these Japanese psychedelic trucks, they are equipped with thousands of neon lights, the conditions in which the spot has been shot are very low light, at night. That is why decotoras they look amazing with all their color in the Japanese night.
A new interesting sample of everything we can do with our devices. We have already said it many times: sometimes we insist on having the latest camera to take new photographs and We just have to look at the one we carry in our pocket, our iPhone, to try to get all our creativity and take pictures and record videos. So now you know, take advantage of the weekend to bring out your most creative side.