Apple wants to exploit the podcast route. It seems that now he has discovered that this way of making digital «radio» has many followers, and the truth is that having Apple Music and the native app Podcasts, it would cost you very little to succeed with digital audio content for your users.
Now you are going to start exploring with podcasts aimed at a very specific audience: the kids. Apple just announced that it will launch new podcast programming geared toward children and their parents.
Apple has just announced that it will launch new audio programming aimed primarily at children and their parents within its Podcasts application. The Cupertino people have partnered with the non-profit organization «Common Sense Media», Which focuses on age-appropriate content recommendations for each family member.
In this way Apple wants to make it easier for parents to find suitable podcasts for children of all ages, with differentiated recommendations by age group.
The thematic podcast collections will be created by subject matter specialists such as Tinkercast, American Public Media, Gen-Z Media, Pinna, Tumble, Highlights, WNYC Studios, Rebel Girls, and Nickelodeon. Each program will be selected by Common Sense Media, in collaboration with Apple podcasts.
A very extensive program
The schedule for these podcasts includes four collections:
- Common Sense Media Picks: All-time favorites that families are sure to find entertaining and informative.
- OneMore!: Mystery tales and action-packed dramas that kids of all ages won't want to stop hearing.
- Kids Know Best: Popular shows for children, selected by the children themselves.
- Story time: Story-based shows that transport children into a world of imagination.
The new schedule will be available in the application Podcasts and on the website that Apple will soon enable in the United States. It will be updated monthly with new and popular podcasts, as well as additional collections tied to important historical and cultural moments.
