In the world of advertising there are many ways in which a company can make an appearance in any of the advertising media that are offered. One of the most demanded supports is the presence in audiovisual content (film and television) through what is known as Product Placement (do presence of the brand appearing is directly within the frame of the movie or chapter), a fairly expensive action but quite efficient for companies due to the high impact that generates in the spectators.
And if we tell you that the frame that heads this post is from the movie Fifty Shades of Grey you will agree with the impact that a MacBook appear on the scene. Scene that has made incredible box office figures (around 71 million euros) and therefore has had a large audience. And this is just one of the examples that corroborate the Brand Channel study, which confirms that Apple is once again the king of Product Placement.
Apparently Apple has been present in 9 of the 35 highest grossing films US overcoming to brands that are experts in this, such as CocaCola or Sony. That is why Apple has won the award for the brand with the greatest presence in the highest-grossing premieres in Hollywood. A presence that has been improved thanks to the work they are carrying out in Cupertino to improve the Buzz Marketing team and achieve best deals with film production companies.
In the previous video you can see how far the presence of the apple brand goes in the movies. A scene from the last movie of Captain America in which the protagonists develop the plot within a Apple Store, even their own Apple flagship employees intervene in the action ...
The truth is that it shows, I do not know if it is an aggressive advertising campaign but in recent years they appear a lot in the movies. When before it was other brands that dominated the product placement. The 007 saga is a brutal example.