Starting today, Friday, the entire Taylor Swift catalog will once again be available on all streaming music services, in addition to obviously continuing on Apple Music, where its entire catalog has been exclusively in the last two years. After this announcement Apple loses one of the most important artists with which it has contributed to popularize its streaming music service to all its users. It should be remembered that Taylor Swift has starred in a large number of ads related to Apple Music, becoming the main ambassador for Apple's music streaming service.
This announcement coincides with the announcement of the sales of Taylor Sift's 1989 album, an album that has sold 10 million copies worldwide and has reached 100 million songs sold. As of today, the entire discography of this singer will begin to be available in the rest of streaming music services such as Amazon Music, Tidal, Pandora and Spotify, the world leader in this sector with more than 50 million subscribers. According to the latest figures announced by Apple, Apple's streaming music service has 27 million subscribers.
The singer gained notoriety in 2014 when she withdrew her entire catalog from Spotify (and other streaming music services), stating that the Swedish company should limit playback to paid users, something that has always been on the lips of the industry but for now has not found the best way to do so. Taylor Swift also came out against Apple Music, when the company announced that during the initial three-month free trial period (period that is no longer available) that would pay a lower amount than agreed. But we have all been able to verify, it seems that this maneuver was a commercial tactic that will have generated generous income for the singer and that has helped Apple to expand the number of subscribers quickly in just under two years.
