After Apple's latest decisions to cut the price of the iPhone 5s in India by almost half, again we find another piece of news that relates the country specifically to Apple. The company will carry out a 15% price drop for the iPhone 6s Plus according to the latest reports in response to the large drop in sales that the Cupertino company has suffered in that country. The high price of Apple devices in certain countries often makes them really prohibitive and almost luxurious. This price reduction is good news for potential consumers, but recent buyers may not have liked it very much.
Prices for the iPhone 6s and iPhone 6s Plus will be lowered just two months after their launch in India to try to boost the weak sales the company is experiencing. The demand for these devices in India has hit all-time lows, causing profits to plummet in the country. In the leaked report it can be elucidated that Apple is thereby trying to improve the Christmas quarter. Undoubtedly, the price of Apple devices can very often produce this type of negative effects, especially in a market economy with such brutal competition in terms of smartphones.
IPhone sales in India have fallen 62% during the month of November, reaching only 120.000 units sold. India is a tiny market for Apple, but we must not forget that it is the country that is experiencing the most growth in terms of the smartphone market, so abandoning it or mistreating it can be an attitude that will be very expensive in the long run. , Apple experts know, hence the discount that the latest iPhone models will receive.