When Apple introduced its maps in 2012, it was quite controversial. There was no controversy because they added their own maps, if not because they removed Google Maps, an application that worked and was installed by default on iOS devices. And worst of all: Apple maps were, to use a mild word, imprecise. Now, three years later, it seems that things have changed and the apple maps they have regained the trust of users.
Apple claims that its maps are used much more than Google Maps on iPhones, reaching multiply by three the use of native maps to the detriment of its most direct rival. Every week, iOS users make more than 5.000 billion queries related to maps. It took three years to get to this point, which is not a long time for maps, but maybe an eternity for an Apple product.
During these three years, Apple has not stopped improving its maps to reverse the initial situation, something in which we have also had something to do with users reporting fixes. Some of these included enhancements were features that were available on Google Maps, such as the mandatory voice-guided routes. On the other hand, there have been many companies that have partnered with Apple, such as Yelp or Starbucks, something that has also helped the Cupertino maps offer detailed information.
On the other hand, it is also important to mention that Apple maps are installed by default on all iPhones, which, together with the fact that the quality has improved considerably in these three years, has made users use more one native app We have to install an App Store application not integrated in the system to make our queries related to the maps. And you? Do you use Apple Maps more than Google Maps?
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