Last March, Eddy Cue announced that Apple Music had reached 38 million subscribers. One month after, this figure rose to 4o million, a really impressive figure. In just one month, Apple has managed to gain 2 million new subscribers and to celebrate, according to Variety publication, Apple Music changes bosses.
Hereinafter, Oliver Schusser will be the head of Apple's streaming music service all over the world. Oliver is not new to the company, since until now he held the position of vice president of Apple Music in addition to collaborating occasionally in the App Store, iTunes Movies, iBooks, Podcast ...
Oliver, as I mentioned above, is not a newcomer to the company. In fact, He was signed by Eddy Cue 14 years ago, who has been in charge of making the announcement of Oliver's new position as head of Apple Music. This movement of personnel must be due, at least in part, to Jimmy Iovine's next "departure" next August, the month in which he will stop working daily for the streaming music service he helped create.
Apple Music's leadership has been quite shaky in recent years. Some of its founders such as Bozoma Saint John or Ian Roger have left the company, so the arrival of Oliver may be the movement that, finally, gives some stability to the direction that Apple wants to take with its music service in streaming, a service that, according to the number of subscribers, is not doing badly at all. In recent months, Apple Music has grown at an accelerated rate, although it still has a long way to go to catch up.
