During the AMAs ceremony this afternoon, Apple debuted a new ad campaign for Apple Music, starring Drake. The ad is basically a copy of the ad starred Taylor Swift that was released earlier this year. Apple has shared its new Drake ad on YouTube with the title "Drake vs. Bench Press. "
In the ad, Drake is seen lifting weights and listening to Apple Music to entertain himself during training. The rapper uses a playlist called "Pop Training", and more specifically Taylor Swift's song, "Bad Blood." Afterward, he dances to the song for a while, and then Drake goes back to work with the weights. Throughout the scene, Drake is distracted only by Taylor Swift's music and voice and ends up being completely distracted and the weights drop.
Apple, to all this, released a similar ad with Taylor Swift earlier this year, in which the singer was seen running on a tape and listening to Drake with the song "Jumpman." Swift was losing her race pace on the tape because of the music. Apple returned last night to upload this video to the official YouTube channel as well. Both ads end with the tagline "Distractingly good" and convey that there are more than 40 million songs on Apple Music, as well as appropriate playlists for every moment.
As we approach the holiday season, Apple has increased its publicity for the Apple Music service. The company has started to show. Apple Music subscriptions have a lot to do with being a very helpful gift this year, and Apple is undoubtedly trying to do its best to remind people of this possibility.
The budget that Apple allocates to advertising campaigns for its streaming music service have been growing exponentially. In addition to the pieces starring Drake and Taylor Swift, Apple has also used celebrities such as DJ Khaled and James Corden to promote the service to the public, giving it a different approach to what has been traditionally used in its advertising.