The fight between Apple Music and Spotify is raging, and this has only just begun. Month-to-month subscriber figures reflect data that both services are using to their advantage to reflect strength against the rival.
And now it is Apple's turn to show its chest against Spotify if we pay attention to the publication of Digital Music News which, according to them with very reliable sources from within the North American music industry, ensures that Apple Music would have surpassed Spotify in number of subscriptions within the United States.
According to the aforementioned website, both streaming music services, Spotify and Apple Music, would have exceeded 20 million subscribers in the United States, but Apple's service would be "a hair ahead" of Spotify. The website reserves the specific figures because its sources have asked it to do so.
These data do not seem entirely crazy, given that it is not difficult to think that Apple Music would surpass Spotify in the United States shortly, a country where the apple brand has its best market, perhaps not in absolute numbers but in market share. market. A few months ago a report was published in which it could be seen that the growth of both services in the United States was positive, but higher in Apple Music, with 5% compared to 2% for Spotify.
The Services category has become one of the most important for Apple, and the one that higher growth figure is enjoying in recent quarters, as the economic reports that the company communicates every three months show us. The HomePod, with Apple Music as the only integrated service, is Apple's latest big bet to promote its music service, although it is still available in a very limited number of countries and languages.
