While Apple is expected to unveil a new Apple TV model at the company's next convention on September 9, the subscription TV service appears to be moving forward, thanks to new negotiations taking place with production companies. and different television networks. The problem in these negotiations, according to various sources to the newspaper The Information, is the amount of the monthly payment of said subscription.
These are basically economic problems. The price that Apple wants to charge the subscribers of said online pay television service is too low according to the production companies with which it negotiates. "There is still a great gap between the price that producers want to be charged to subscribers and the fee of 40 dollars a month that Apple wants to establish users," wrote Jessica Lessin in the newspaper.
In the event that the new Apple TV model had to be presented without the pay television service, the sources consulted by Lessin state that the new model would be aimed at integrating it with accessories HomeKit, so that the new Apple TV became a control center for all home devices. They also inform these sources that the company is planning to improve security, emphasizing the fact that the new Apple TV will save data on the device itself, so that it would not go to the cloud at any time.
So with television service or not, the new Apple TV will be presented on September 9 at the Apple convention, with a new Siri service, to control the device by voice, a new remote control with touchpad and a new section in the App Store to download applications specifically designed for Apple TV.