Apple presented Apple News + on March 25, the magazine subscription service that hit the market a year after the Texture comparison, considered so far Netflix from magazines. Apple invested close to 500 million in the purchase of Texture to change the name and little else, practically the same budget for Apple Arcade.
And I say little more, because Apple News + offers the same service as Texture but integrated into the Apple ecosystem. Three months after its launch, many publishers claim they are not making as much money as Apple had assured them they would, Business Insider reports.
Several are the means that affirm that the income that they are obtaining through Apple News + is not even the twentieth part of what Apple had promised. Others claim that the income they earn They are the same that they already obtained through Texture, income that was not very high.
In Apple's different meetings with the main content publishers that offer their magazines through its service, he stated that the projected income for the first year of operation of Apple News + would be 10 times higher than that of Texture. It's probably still soonhas only been in operation for 3 months, but for now, it seems that the initial interest of publishers has dropped considerably.
One of the reasons why many users do not trust Apple News, is because It is difficult to differentiate which with free articles from paid content, when we talk about access to newspapers, not magazines, and they affirm that Apple is not putting all its effort to improve this service and make it more intuitive for users, hence they are not betting on it and it is not generating the initially expected income.
From Apple they affirm that they are working to make the Apple News + application more intuitive so that users know at all times what content they can access and what not. Everything seems to indicate that the main problem with this service is this: mix available content in subscription to unavailable content Unless you are paying for a subscription to the specific medium, a subscription that has an average monthly price of $ 25, for the $ 9,99 Apple News + costs.
