When it is not one thing it is another, but we carry one string of years predicting things that end up becoming reality. Apple has always been a company based on secrecy, or so we have been led to believe for a long time. But the reality is different, apparently the Cupertino company is only capable of maintaining silence in certain situations ... Is Apple as airtight as we are led to believe?
We are just 24 hours away to be able to witness Apple's Keynote live, at 19:00 p.m. in Spain, however, it looks like it's going to be a simple Paris visual, since we assume that everything is filtered.
We are not going to say that in the Steve Jobs era everything was much more hermeticCertainly the iPhone 4 was totally leaked, however, due to the subsequent movements, everything suggested that it was really a human error. However, after the arrival of Tim Cook, Keynotes have become a visual spectacle in which absolutely nothing is usually discovered. The Apple Watch, the iPhone 6, the Apple TV ... It seems that good old Tim is not capable of holding the team firm as Steve Jobs did.
¿What's up Apple? Why are Keynotes no longer magic at all? It is something that has disappeared with the passage of time. We are not going to deny the biggest, for the media it is nice to have this type of content that goes viral quickly, and that allows you to know all the details well in advance.
However, details such as "leaking" an iOS GM with huge amounts of content top secret less than 48 hours from a Keynote is something that has neither head nor tail, a reflection that in Cupertino no one is afraid of breaking their magic.