Yes, you read the headline correctly, the guys from Cupertino have just opened an account on the TikTok platform, an account that has been verified. Apple has never been very fond of social mediaIn fact, despite having official accounts on all social networks for a long time, it was not until about 5 years ago, when he started using them.
Before the pandemic, TikTok was already one of the most popular social networks of the moment. During this quarantine period, on Android for example they have managed exceed 1.000 million downloads, figures that very few applications have achieved, while in the App Store, it has been at the top of the list of most downloaded apps for a few weeks.
Apple is now on TikTok
looking forward to thumping beats and hip teens holding Apple products in beautifully crafted TikToks
h / t @Sphinx pic.twitter.com/UMW3raf9og
- Matt Navarra (@MattNavarra) April 23, 2020
So it was a matter of time before Apple opened an account. At the time of writing, Apple has not shared any video yet on this platform and we do not know when you plan to do so. We also do not know what type of content you plan to offer through this social network (hopefully they are not the typical advertisements of your products and that it is original content).
Apple probably wants to use this social network to highlight iPhone features through the Shot on iPhone campaign. It is also likely that Apple has opened the account to have it ready for when you need it in the future. I highly doubt that we will see Eddy Cue or Craig Federighi creating content for this social network, although if we consider that they are the best known and most comical executives (to a greater or lesser extent) at some point we may find ourselves with some surprise.
On TikTok, users can share short music videos or short looping videos than other users that are created thanks to the different simple editing tools that allow you to synchronize music with video clips, add effects ...
