The Cupertino company has recently confirmed in the financial publication Business times that its contactless mobile payment service, better known as Apple Pay, It is currently available in more than two million stores around the world. Undoubtedly, the growth of Apple Pay is taking place in a very gradual way beyond the borders of the United States, for example, in Spain they announced that it would arrive throughout 2016, however, other technologies "have eaten the toast" like Samsung Pay that banks like La Caixa already offer. Apple begins to delay in excess with the implantation of Apple Pay in Europe and this can be expensive.
The latest of the retailers to join the initiative to accept Apple Pay is Zappos, making its customers and iOS users even easier to make payments in their stores. Apple has announced that Apple Pay is catching up with users, and Apple Pay transactions have doubled over the last half of 2015, at least when compared to transactions made six months earlier.
As we have already said, Apple Pay has many open fronts, one of them is China, where they assure that it will arrive shortly, at the same time as in Spain. The appearance in Europe of this payment method is taking too long, Apple users are beginning to see that the company teases us with Apple Pay, and that is Since October 2014, it has offered us a function that we cannot use., following in the footsteps of Passbook, this very useful function that Spanish companies have so little interest in using. In short, we will continue to wait for Apple to decide to stop fighting with Spanish banks to see which of the two gets more cut from the operations that users carry out with our money.