Today is the day of Martin Luther King in the United States and Apple wanted to pay tribute to him through its official website. On rare occasions we have seen the company's website transformed by a special event. Something that began after the death of Steve Jobs and that has rarely been repeated. But today is an important day in the United States and, as always, Apple wants to show its public support for the fight for equal rights and demonstrate its commitment to diversity.
In recent months, technology companies have been in the crosshairs of several associations that investigate whether there really is diversity in the workforce. With this simple gesture, Apple shows that it continues to fight in this department. As soon as you access the websites company official in the United States, we come across a picture of Martin Luther King and a famous quote:
«One of the most persistent and important questions in life is: What are you doing to help others?».
El Apple CEO Tim Cook, also wanted to pay a special tribute to Martin Luther King through the social network Twitter, in which the manager is always active. In a series of tweets, we can see another photograph of Luther King accompanied by the following quote:
"We must learn to live together as brothers to perish together as idiots."
Remembering #MLK: Life's most persistent and urgent question is "What are you doing for others?"
- Tim Cook (@tim_cook) January 18, 2016
Remembering #MLK and his timeless words. We should never forget. pic.twitter.com/b8kXa4ZFZ1
- Tim Cook (@tim_cook) January 18, 2016