The world of podcast it is growing considerably. There are large platforms that are investing large sums of money in empowering the podcasting sector in society: new functions for users, promoting popular creators or facilitating the publication of content. Apple Podcasts is one of the most used platforms to follow this content and in hand is a reform of the concept of podcasts for those of Cupertino. In iOS 14.5 it has already modified the option to 'subscribe' for the option to 'continue' opening the door to this reform of which I am speaking.
A Lexical Change to Boost Apple Podcasts
If we analyze the terms through the dictionary of the Royal Spanish Academy we see that the term subscribe in its fourth meaning it refers to subscribing to receive a serial or serial publication. The term subscribe is related to paying or investing money to receive that content. Instead, the term follow it does not carry a connotation of investing money so it is used more to keep abreast of something or someone.
That is why many podcasting and music streaming platforms changed the term 'subscribe' to the term 'follow'. That made users more likely to interact with the different elements without fear of not being able to enjoy the content if they had to pay.
Apple has done the same thing on its Apple Podcasts platform in the iOS 14.5 betas. This gives us a glimpse a change of concept in the Big Apple platform that could include exclusive content for real subscribers, users who will pay certain money to access it. This type of business is already available in many other services and it may be that Apple will jump to it very soon.