Apple has just 'killed' the iTunes brand of its Podcasts section, now becoming Apple Podcasts the new name with which Apple will continue to provide the service to users. podcasters new and common from all over the world. A name change that has taken by surprise but that it is natural if we take into account the unification work that the company is carrying out in all its products. Thus, now we find Apple Music and Apple Podcasts, two clearly differentiated and identifiable spaces at the same time.
Does that mean that Apple is planning any more changes for podcasts in general? It is very likely yes. While in territories such as Spain they are still beginning to take off in terms of audience and forms of monetization are concerned, In the United States, the world of podcasting is experiencing a time like no other, with millions of people waiting for programs and with advertisers willing to bet on this type of production.
Comparisons with Apple Music are unavoidable, and it is inevitable that more than one of this movement will make you think that there could be a possibility in the future that they resemble each other in something more than name, such as, for example, inserting a payment method for podcasts. Thus, one of the great demands that many content creators of this platform have been asking for for years would be fulfilled, giving an option to start monetizing listeners in a simple way.
At the moment, little to say about it. Apple's secrecy prevents it from knowing most of the movements that occur only in its Cupertino HQs, if there were any in this case. As a possible date to clear up doubts, the next event that the company will give at WWDC, the annual conference for developers that will take place next June.
