Apple today launched a new documentary series on YouTube called Spark, which explores the 'stories of origin of some of the most important songs in culture and the creative journeys behind them ”as we can read in the description of this first video.
The first episode stars the Mexican-American singer-songwriter and visionary indie artist, Cuco, has a duration of almost 8 minutes and explains how it gives life to the song, from the first note to the last and how the song Under the sunIt took him more than a year.
Apple's relationship with music is long and storied, and this latest series is one more example of that. It is striking that Apple has not released this documentary series directly to Apple Music, where we can find different documentaries related to music.
It is also striking that no mention of Apple Music at any time Apple's streaming music platform, beyond the typical link that Apple includes in all its videos with the songs that sound in the video or to the artist's record on the platform.
Also, in the details of the video, Apple has included links, in addition to Cuco's page on Apple Music and the song Under The Sun, his website, his YouTube channel and his Instagram and TikTok accounts.
The song referenced in the first episode of the Spark series it was launched a week ago on the market. The video is available on this artist's YouTube channel and has amassed over 350.000 views as of this writing.