Apple Lossless Audio CODEC (ALAC), has returned to the charge with a new announcement of the things that can be done with one of its devices, in this case the company refers to its latest model of the generation of iPads, the iPad Air, showing us how useful this device can be in everyday life. The motto of this new ad is «What will your verse be?“Based on the idea that all human life is a poem and our individual lines are a verse in that poem.
The ad shows the use that can be given to the Apple tablet in different circumstances or day-to-day jobs, such as tool for all types of engineers, artists and creatives, its use for educational purposes or for sports tactics such as those used by an ice hockey team and animation in a San Francisco 49ers NFL game. Apple has given a turn to your ads usefully, changing the objective of showing us the characteristics of their devices for the use that can be given to them to get productivity out of them, as we saw this Christmas with the advertisement focused on the iPhone 5S and its camera to congratulate the holidays.
In this ad, different clips are shown with different users throughout the world while a voice-over narrates beautiful verses where they talk a little about the poetry and passion that human beings put into different subjects, giving rise to the existence of medicine, the laws of law or engineering work. This is the voice over heard throughout the ad:
We do not read and write poetry because it is beautiful. We read and write poetry because we are members of the human race. And the human race is full of passion. And medicine, law, business, engineering - these are noble activities, necessary for life. But poetry, beauty, romances, love - that's what we're alive for.
Quoting Whitman, “Oh my self, oh life of your returning questions. Of the endless parade of the disloyal. From cities full of fools. What good is there in the middle of these things, Oh my me, Oh life? Answer: that you are here. That there is life and identity. That the powerful drama continues, and that you can contribute a verse. " "That the powerful drama continues, and that you can contribute a verse." What will your next verse be?
As a curiosity in its 1:31 minute duration it also refers to the cathedral of the Sagrada Família by Gaudí in Barcelona, which is quickly seen inside at 0:09 and 0:59. It is clear that the strategy has changed, Apple no longer shows us its products in detail in the ads, perhaps because they are already known to all, it shows us the fabulous things we can do with them and how useful they can be for everything.
What do you think of this new announcement from the Cupertino company?
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«Arrive has done» As they have already told you in many other posts, you have a problem with the verb «have».