On July 10, Apple launched a new ad campaign on the iPhone 6. The campaign ends with the slogan «if it is not an iPhone, it is not an iPhone"I don't know if it will be as successful as the ad about the BMW that said"driving is not the same as driving»In a clear reference to the fact that what we do is not important, but how we do them. Apple's campaign started with two ads, one titled "Hardware & Software" and the other "Loved."
A few hours ago, Apple launched the third ad ad of his campaign «If it's not an iPhone, it's not an iPhone », which they have titled «Amazing Apps« (amazing apps). With a format similar to the previous two, about 30 seconds long and without focusing on anything specific, Apple explains that there are more than 1.500.000 applications of the best (what else would they say?) For iPhone. You have the video below.
https://youtu.be/E3AIeOBTN0g
Perhaps the most important phrase in the ad is when it says that «that's over a million and a half apps handpicked»In what we can think of as a small dart launched at other application stores that are not exactly famous for filtering the content that developers send them.
This is the second promotional campaign on the iPhone 6, the first being a gallery of photos and videos in which we can see images taken with an iPhone 6. That campaign has the name of "Shot on iPhone 6" (captured with an iPhone 6 ) and in it we can see images taken in any type of conditions, as well as videos in slow motion. The funny thing about this campaign is that it was launched the day after the presentation of the Samsung Galaxy S6 and its shameful manipulation of the photos in the comparison of the camera of the Galaxy S6 and the iPhone 6.
Silvio Valentineuzzi