It is a way of advertising. Photography and video professionals start messing around with the latest Apple devices and of course, they make real watchtowers. They have a good time, and the company is good too, as long as the results are spectacular, of course.
This weekend Apple has shared a new video shot with an iPhone 11 Pro. A good demonstration of what the most advanced iPhone to date can do. It is as if Mercedes Benz gives its latest model to Fernando Alonso to take him to the limit in driving. The result is impressive.
This weekend, Apple released a new video from the Shot on iPhone "Experiments" collection. This new installment, called "Fire and Ice", has been filmed entirely with the iPhone 11 Pro model.
This video was shot by Donghoon Jun and James Thornton from Incite, supervised by Apple, of course. The short film offers an incredibly close look at the elements of fire and ice in different forms and settings. It pushes the device to its limits, shot entirely in 4K, with slow-motion scenes, dramatic lighting changes, and showcases the power and versatility of the iPhone 11 Pro's camera.
Here's how Apple describes its series of "Experiments": "Immerse yourself in the fourth experiment: Fire and Ice. See how iPhone 11 Pro can capture incredible images of natural elements in their most extreme form. See what's possible with an iPhone, a few simple materials, and limitless creativity. Our series of Experiments creates immersive and dazzling worlds, all filmed on iPhones. Get lost in the abstract images of each episode, then look behind the scenes to see how it was filmed.
The truth is that they are impressive scenes. It looks like it was shot by some super professional lenses, rather than a mobile camera. Worth seeing.