Looking ahead to new releases from Apple, we can't forget about their latest great device. A new device coming to revolutionize the smart speaker market, we do talk about the HomePod. And it seems that the HomePod is conquering all Apple users and every time we see better reviews of this Apple smart speaker.
Apple has hardly promoted this new smart speaker, they only showed us some spots where we could read the word HomePod while vibrating thanks to the sound, but it seems that Apple wants to conquer us with its new HomePod ... And the Cupertino guys have gone further and have just launched a short film directed by nothing more and nothing less by Spike Jonze, one of the best-known filmmakers in the audiovisual world, to promote the new HomePod. After the jump we show you this new short directed by Spike Jonze to promote Apple's new HomePod ...
To the rhythm of the song of Anderson .Paak's "Til It's Over", Spike jonze (director of Her, Where the Monsters Live, Adaptation, How to Be John Malcovich) has directed a new short for the apple guys that could well be a video clip of the famous director. Short film in which the British artist FKA Twigs asks Siri on HomePod to put something he likes, moment in which we see an eclectic dance in an exciting and surreal space. A short that, by the way, will have its own short version as a 60-second spot which will be broadcast in primetime on all US television channels.
A new strategy, that of use reputable filmmakers, that we have been seeing in recent times and that once shows us how Apple knows how to sell its products. Good for Apple, no doubt we are facing one of the best «spots» of the last year (said by many international media), short that causes us to stay at home dancing to the rhythm of our new HomePod.