Apple is experiencing a decline in sales of its iPhones, but the company continues to grow and explore new avenues of entry where it has a long way to go. You are investing heavily in two unexploited fields but they can report high levels of billing. We refer to their two new entertainment platforms: Apple Arcade and Apple TV +.
A Morgan Stanley analyst says the Apple Store could show better-than-expected revenue growth for the month of August, based on data from the Sensor Tower platform.
These data show that the revenue of the Apple application store in the month of August registered its highest year-on-year growth since February 2018 and the highest month-over-month increase since the beginning of 2015. Sensor Tower reports 28 percent growth in August, compared to 18,9 percent in July.
According to the CNBC, taking into account this strong growth in application and content billing, Morgan Stanley maintains its price target of $ 247 per Apple share. Currently the price is located at $ 213 per share.
Morgan Stanley analyst Katy Huberty says verbatim: “Even taking into account the expected headwind to currency exchange, revenue from Apple's app store is on track to beat our third-quarter forecast of this year, located at an increase of 18 percent, without having finished September yet ».
We hope that the company will provide us with more details on these two new entertainment platforms, Apple Arcade and Apple TV + in the keynote next Tuesday. The new game store would give an almost immediate boost to the turnover of the Apple Store. Instead, the numbers of the television platform would have to be valued more in the long term. First, due to the slow implementation in different countries, and secondly, due to the enormous economic effort invested in the purchase and own production of its contents.
