Like other companies that have recently taken over important figures from the Cupertino-based company, Apple is constantly recruiting staff to improve its services. The last known signing has been that of Timothy Twerdhal, a former head of the team that developed the Amazon Fire TV who was also an executive at Netflix and a vice president at Roku. How could it be otherwise, the intention of Tim Cook and company with this signing is upgrade Apple TV, the apple set-top box.
Apple already has confirmed the signing of Twerdahl at Bloomberg or, in other words, a Mark Gurman who last year left 9to5mac to get to work in a much more important news outlet, something he achieved thanks to the good contacts he has in the world of the technology. The Cupertinos say that Twerdahl joined the company earlier this month. This signing will also allow Pete Distad to have more freedom and Twerdahl will work directly with Eddy Cue.
Timothy Twerdahl, new signing to improve Apple TV
This signing comes shortly after Tim Cook revealed that they plan to add new features to Apple TV. Cook commented that there would be news for his set-top box, but did not give any details. The arrival of Twerdahl confirms that they want to continue improving, but it does not help to imagine what they have in store for us.
We only have one question: why has Apple hired the head of the Amazon Fire TV team if that device was not a success? Most likely, you are considering other things, such as the contacts you may have from your time in Netflix or the experience gained from working on Roku, another multimedia content device that does seem to interest users.
In any case and as always, we will still have to wait to see what the latest signing of Apple translates into.
