We have already told you on occasion or other about the campaign One Night, the new campaign framed in the Shot on iPhone that we like so much about the guys from Cupertino. Of the iPhone 7, the great possibilities offered by its cameras have been highlighted, and in particular the possibilities we have in terms of taking pictures in low light conditions. That is why the Shot on iPhone campaign of the iPhone 7 perfectly exploits these qualities of the cameras.
And after a first graphic campaign with photographs taken in low light conditions during one night in different cities, now the guys from Apple invite us to enjoy those cities during that night. After the jump we show you all the videos that are part of this beautiful Apple One Night campaign ...
This time Apple brings us four spots that portray the nightlife of Johannesburg, New York, Shanghai, and Tokyo, very different cities in which the night is something special. A tour in which the photographers themselves appear and for which only the cameras of an iPhone 7 and iPhone 7 Plus were used.
And the result is incredibly good, just enough 16 seconds to get an idea with these beautiful photographic videos that also show us beautiful timelapses that show the passage of time in cities. Some spots of all the atmospheres that surround the nocturnal lives of these impressive cities. A great success from Apple that we will soon see on television as has happened with other spots. And it is that sincerely If you want to sell the photographic qualities of your devices, what better way than to show everything that can be done with them, a great success in the way of advertising Apple. We will see how the campaign continues ...