The streaming audiovisual content service of the big apple, Apple TV +, survives thanks to promotion and creation of original content. It is an aspect that the service carries by flag: investing in original content that allows increasing the audience. Great personalities such as Steven Spielberg, Tom Hanks, Jennifer Aniston or Oprah Winfrey have jumped on the bandwagon through various content themes. In fact, Apple just announced a collaboration agreement with Malala Yousafzai, the young activist and winner of the 2014 Nobel Peace Prize. An agreement that will materialize in audiovisual content of all kinds: animation series, films and documentaries.
An Apple TV + deal with Malala for her ability to 'inspire'
El Apple TV + deal with activist Malala Yousafzai it will last for several years. So announced Apple a few hours ago with a press release praising Malala's life, focusing on her ability to inspire people around the world. Those from Cupertino surrounded themselves with great personalities from the first minute to create original content for their subscription service.
I believe in the power of stories to bring families together, forge friendships, build movements, and inspire children to dream. And you couldn't ask for a better partner than Apple to help bring these stories to life. I am grateful for the opportunity to support women, youth, writers and artists to reflect the world as they see it.
Malala Yousafzi became an international symbol of the fight to improve the education of girls around the world, and in part this was why she was awarded the Nobel Peace Prize in 2014. She was shot in 2012 after opposing the Taliban's restrictions on women's education in Pakistan. And since then, thanks to its foundation, it has managed to protect and promote the education and defense of women, becoming an international icon.
Malala's work within Apple TV + is linked to the new production company Extracurricular to create dramas, comedies, documentaries, animation and children's series. All this original content will be added to that already available on the Apple platform, which has been awarded more than 70 awards and almost 300 nominations in less than a year, according to sources from the service itself.