Apple continues to bet heavily on its new Apple TV and for this it uses precisely its strongest point and main novelty: applications. This can be seen, for example, in the new advertising campaign that has been launched with the ad that you can see below, in which using Apple TV itself as an icon that shows different applications Apple highlights some of the most successful, sweeping all categoriess. The video, below.
The future of television is apps is the title of this new promotional video. HBO Now, Fox Now and Showtime as video on demand applications, Asphalt 8, Crossy Road and Disney Infinity within the video game category, Gilt as an online shopping application and GrubHub for food delivery orders have been the applications chosen for this ad, but it is not ruled out that there are more similar ads with another selection of apps.
And it is that the App Store for Apple TV has had a great evolution since its launch, with many applications available from day one but with an exponential increase in them in the weeks following its launch. The improvement in navigation within the application store thanks to the inclusion of new sections such as Categories, Hits and others, became necessary shortly after launch to be able to navigate through this extensive catalog. The latest tvOS Beta also includes the ability to create folders to order our home screen in a similar way to what we can do on iOS, something that many users already saw as essential given the growing number of applications installed on our device, however we are still waiting for some of the functions to arrive that we saw in his presentation, such as searching for content using Siri in applications like Netflix.